Viktoriia IvanenkoContent & Video Marketing Lead
Eight years in B2B SaaS marketing: from technical writer to content lead. I built Mailtrap's YouTube channel from zero to 9K subscribers with multiple 1M+ view months, and made video the channel behind every fifth purchase.
01 // By the numbers
02 // Featured work
03 // Case studies
No video presence, no pipeline, video not part of the funnel.
Built video production pipeline, content strategy, automations, and end-to-end production and postproduction. Created video SEO and GEO strategy.
0 → 9K subscribers, multiple 1M+ view months, and video became the company's second-largest conversion channel, every fifth purchase originated there.
Build a podcast for the email industry from scratch, in six months.
Solo and guest episodes; distribution on YouTube, Apple Podcasts and Spotify.
1K subscribers and 700K views in six months, a key driver of the channel's 1M+ view months.
Company page stuck at 8K monthly impressions with weak engagement.
Product- and team-led content strategy focused on the audience's real pain points.
8K → 500K monthly impressions in six months, 1K → 2K followers, average CTR up from 5% to 8%.
04 // Writing portfolio
05 // Speaking & recognition
Interactive Content & AI track. International summit with English, Spanish and Portuguese subtitles, organized by Global Email Marketing Summit 2025.
06 // Testimonial
"Viktoriia's responsibilities included developing and executing content strategies, overseeing content creation and optimization, managing content priorities, and maintaining quality across different channels. They also led the YouTube and Podcast content direction for Mailtrap, coordinating video content planning, production, and growth." Managing Partner, Railsware Products Studio (Nov 2, 2026)
07 // How I work
Led a team of 10 in a fully remote, distributed, async setting: Thailand, Europe, Chile, US. Async video reviews across time zones (Slack, Google Workspace, Jira/Confluence). Budget management from $20K up to $100K across design, editing, voiceover, presentation and promotions.
Slack, Google Workspace, Jira, Confluence (Atlassian), YouTube Studio, Claude, ChatGPT, Gemini, Mistral AI, Figma, HeyGen, Canva, Veed, Higgsfield AI, Poppy AI, Buzzsprout, Riverside, SERanking, Google Search Console, Peec AI, Google Analytics, VidIQ, Invideo AI, Midjourney, Runway.
Let's talk
Open to Content and Video Marketing leadership roles and video production consulting.